High Prices and Low Availability Put the Brakes on Broadband Adoption

According to a new study by TNS Intersearch , while only 18 percent of U.S. households currently subscribe to broadband Internet services, 13 percent plan to subscribe within the next six months. In this survey, high prices and low availability turned out to be the key factors that are delaying this 72 percent increase in adoption. Twenty-two percent of the respondents said that cable modems and DSL were too expensive and 15 percent said that the services were just not available in their area. The same survey also showed a general disinterest in Internet-access television and Interactive Television (iTV). Only three percent of respondents said they subscribe to services like WebTV and only three to four percent who don't subscribe plan to in the next six months.