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Nvidia: GeForce GTX 480 Was Designed to Run Hot

by - source: Tom's Hardware US

Hot -- the way it's meant to be played.

The Nvidia GeForce GTX 480 is a hot card, both figuratively and literally. It features the latest and greatest from Nvidia, and it also runs quite hot when asked to push pixels. Those looking for lowering their energy consumption from their computers aren't likely to find their greenest solutions in the GTX 480. But according to Nvidia, that's the way it's meant to be played.

Nvidia's Drew Henry earlier this week updated its company blog in response to concerns of the GeForce GTX 480's hungry and hot tendencies:

We wanted to let you know that we’ve also heard your concerns about GTX 480 with respect to power and heat. When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right.

The GF100 architecture is great and we think the right one for the next generation of gaming. The GTX 480 is the performance leader with the GTX 470 being a great combination of performance and price.

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mi1ez 03/04/2010 02:46
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Designed to run hot? Yeah.

irish_adam 03/04/2010 02:56
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no you basicly benchmarked your card and found it didnt perform as well as ATI's new cards so you shoved a huge heat sink on it and over clocked it until it was.

well done!

xaira 03/04/2010 03:03
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just like how amd purposefully designs cpus slower than intel so that they draw less power!!!

shrex 03/04/2010 03:35
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I seriously wish they would make something that can compete against the Ati 4770, because i dont want to have to upgrade my PSU just to buy a more powerful graphics card.

goxon 03/04/2010 07:03
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temperature in pc case will rise and overclockin will suffer

Anonymous 03/04/2010 08:46
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They don't care about that

laurensrouw 03/04/2010 11:45
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Yes, this is total BS. You never design something to run hot. You'll try to make it as cool as possible. They just couldn't make it cooler.

N19h7M4r3 03/04/2010 12:13
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ATIs 5000 series deliver enough power and dont need nether a nuclear reactor to sustain the power input needed nor to be used only under 90º S 0º E (usually known as Antartica)

Shaun o 03/04/2010 12:49
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I must admit, it is not looking good for the GTX 480 and 470.
A bit of a let down to say the least.

afciscoguy 03/04/2010 12:55
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Wait... your kidding right?? All the leaked info is turning out to be true?? This card is running 20% to 50% hotter than the current ATI generation for a 5% to 10% gain??? No way!!

I'm not a fan boy of anything, I buy what is the best at the time of upgrading my system... but honestly after waiting over 6 months for Nvidia to catch up with ATI, glad I dropped the GTX 295 for a 5870HD!!

Shaun o 03/04/2010 12:58
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Hello ATI one new customer !

Eclectik 03/04/2010 13:33
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xaira :
just like how amd purposefully designs cpus slower than intel so that they draw less power!!!




What he said.

Lewis57 03/04/2010 14:05
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No effect on the chip? I don't care about that, it raises overall case temps and affects the rest of things.

ATIs 5970 runs plenty more powerfull with less temp and simular powers.

*Turns to ATI*

tstebbens 03/04/2010 14:44
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I had two 8800's in SLI and kept having problems with the PC shutting down because of too much heat in the case... despite having a 250mm and two 120mm fans with good airflow (tested it with the smoke from a joss stick!) I sold them and bought a GTX260 in the end - more performance with less heat.

Sounds like if I get one of these I'll be back to the same situation. Looks like it's an AMD card for me when I do come to upgrade next.

_renegade_ 03/04/2010 16:11
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bv90andy 03/04/2010 16:14
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seems like nVidia is loosing this year...

_renegade_ 03/04/2010 16:21
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1d10t 03/04/2010 16:57
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Some questions for you renegade:

How much is a GTX295 (in stock)? :D

How much is the power consumption?

based on 3 games and a syntetic benchmark would you really say that it's even or close?

What about feature set?

;-)

empstar 03/04/2010 17:27
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"" The Nvidia GeForce GTX 480 is a hot card, both figuratively and literally. It features the latest and greatest from Nvidia, and it also runs quite hot when asked to push pixels. Those looking for lowering their energy consumption from their computers aren't likely to find their greenest solutions in the GTX 480. But according to Nvidia, that's the way it's meant to be played. ""

ya ya NVIDIA slogan: The way it's meant to be played.
lol

paxiam 03/04/2010 22:26
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This does not make sense. If the card is also aimed at the super computing sector as well (Cuda), who in the right mind would deploy a bank of these. The power usage and heat generated would be enough for some design specialists to say, "This is simply not suitable or an option".

RawOysters 04/04/2010 12:28
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Why does Nvidia consider this acceptable? Every other component is headed down in power consumption and heat, but they see this as an unavoidable tradeoff. ATI seems to be producing more and more powerful cards with less power consumption and less heat. Sounds like a complete cop-out by Nvidia.

neolith 04/04/2010 11:59
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Designed to run hot = defective by design

dillyflump 04/04/2010 14:34
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If Nvidia made ovens it'd be ok, but rest assured Nvidia, this red hot pile of molten cack will never find a home in my PC.

plasmastorm 04/04/2010 21:42
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Quote :The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right.


Nice how they contradict themselves.

It's ment to run at a high tempreature, the tradeoff is right.

If it worked the way it was intended there would be no bloody tradeoff you fool !

Marney_5 05/04/2010 08:12
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What a load of shite!!!

Marney_5 05/04/2010 08:12
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What a load of shite!!!

TIMELESS52 05/04/2010 13:06
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Unless the chip is made of kryptonite or the laws of physics have recently been repealed, heat is the enemy of all semiconductors.

"The chip is designed to run at high temperature so there is no effect on quality or longevity."

Apparently, the GTX 480 was designed to die a quick death. Unfortunately, it will be a painful one for the user.

trenna187 05/04/2010 14:14
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This is awesome! i have an M17x with Dual GTX 260M and they arent TOO bad, but, imaging when the evolution of the 470M/480M comes to pass! You would be buying expensive Lapwarmers and a heavy heavy machine.
As if the M17X with its issues wasnt bad enough, but even Alienware have moved to ATI cards for the systems.
Great work Nvidia!

Sewje 06/04/2010 02:13
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The opposite of such statement was the reason I got my new ATI card...

trooth 07/04/2010 12:27
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All ATi need to do is hire competant driver software developers and crank out decent, stable drivers that fix several year old problems.

Its the only reason I'm continuing to wait for some sort of Nvidia 495 or something similar.

dejanzie 09/04/2010 15:10
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This generation of graphic cards is the first since the TNT2 I turned away from nVidia in favor of the competition. Enough said.

It's a healthy market when the price/performance leader changes from time to time. It's even healthier for our wallets!


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