Google joins battle to buy DoubleClick
Culver City (CA) - According to the Wall Street Journal, Google has now joined the battle for the online ad company DoubleClick. The newspaper reports that Google, along with Microsoft, Yahoo and AOL are locked in a bidding war that could boost the final price of DoubleClick to more than $2 billion dollars.
Hellman-Friedman, an investment firm, owns the majority of shares in DoubleClick and would profit immensely if the company is sold for such a lofty price. Back in 2005, the firm paid about $1 billion dollars for DoubleClick.
DoubleClick typically makes display ads and charges a few cents for every thousand page impressions which is known in the online ad world as CPM.
Read more
- google ,
- joins ,
- doubleclick ,
- effort
EA working on multiple instrument music game
- EMI drops DRM
- CompuArmor PC Protection
- Siemon's New Angled Faceplate Adapter
- Arrow Asia Pac to Acquire Adilam in Australia
- Globalstar's Duplex Satellite Module
- Pope mobile to hit the auction block again
- Other AMD dual-cores follow price downswing
- Opinion: Is Intel copying AMD?
- Wilson Electronics shows off next-gen mobile phone amplifiers at CTIA
Online readers have longer attention spans: study
- Three Disney employees arrested in chatroom sex sting
- Quo vadis, Nvidia?
- China replaces U.S. as top malware country, says Sophos
- Cut-throat flash market slows semiconductor sales
- FM radio most desired feature for new iPods, study finds
- Microsoft to release patch for killer cursor vulnerability
- Technology research: Cloaking device could render objects invisible
- Optimus keyboard delayed until December 2007
- Logitech preps "Wave" keyboard
Sponsored
See more
Latest news
Miscellaneous Previous news
Partners
