Link shorteners are helpful to keep a link short and sweet, but they're nothing new. Even though there are plenty of link shortening options out there, Google is pressing onwards with the next step in its own service.
Previously available only through Google's software, now the Goo.gl shortening service is available through the web browser. Simply hit http://goo.gl/ and get your links done.
There's even a secret to the Google URL shortener – it can make QR codes for you simply by adding .qr at the end of the link.