Geneva Motor Show: Electronics Rolls onto Center Stage : Introduction

06:00 - Saturday 5 March 2005 by Bruce Gain
Source: Tom's Hardware – Keywords: geneva, motor, show

Introduction

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Dare to dream: the Ferrari F430 Spider, unveiled in Geneva this week, packs a 490 horsepower V8 engine, goes from 0 to 62.5 mph (0 to 100 km/h) in 4.1 seconds, and has a top speed of 194 mph (310 km/h).

The Geneva Motor Show is arguably the world's most important automobile show, featuring more than 260 carmakers and aftermarket vendors who come together from around the world to show off their finest for the year ahead. While held in Europe, launches here are geared to all global markets. Toyota, for example, chose the Geneva venue this week to unveil its new Lexus concept car, which is mainly geared to U.S. buyers.

But as the likes of General Motors, Jaguar, Mercedes, Porsche and other automobile icons attempt to dazzle the media during press days here this week, a problem has become evident: there are way more cars - especially luxury and high-end sports models - than there are buyers.

Indeed, car sales in the U.S. and Europe are more or less stagnant, and this will likely continue for some time. But while that is bad news for the carmakers, it is good news for the consumer. You can now get a lot more car when you pay $20,000 for a mid-sized sedan, or even when you make your dream come true signing that check for a $100,000 Porsche 911 or $300,000 Ferrari.

What does this mean for in-car electronics? A lot, actually, because carmakers know that while far from the main attraction, user interface car electronic items make cars much more interesting and appealing. Of course, aftermarket OEMs are also making a lot of their cutting edge gear available for your in-car enjoyment. Indeed, life inside your car is at last beginning to catch up to the entertainment demands of the geek in all of us, while technological advancements will continue to make driving not just faster, but safer as well.

The new GS430 Lexus is one of several luxury cars that offers a new system designed to decrease breaking distance.

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