Fox Sports to dabble in digital video content

Atlanta (GA) - Taking the "school" out of old school, Fox Sports has announced that it will begin to air sports content on the Web, and offer digital downloads, beginning today. Initially, live streaming programming will include only college football bowl games.

In a statement released by Fox, the media company said that it will stream the New Year’s Cotton Bowl Classic game, claiming it will be the first time a major college bowl game has been aired online.

In addition to streaming content, Fox Sports has also launched a rollout of prerecorded video available for purchase from all the major sites, including iTunes and AOL Video, along with company-owned sites FoxSports.com and Fox Interactive.

Users will be able to purchase condensed "previews" of games that include all the major highlights for $1.99 each. Full versions of games will be available on a download-to-own basis at least 24 hours after the end of the game and will cost $2.99.

Downloadable videos of games will include the Cotton Bowl, the Fiesta Bowl, the Sugar Bowl, and the BCS National Championship Game, said Fox Sports.