yeah... there's nothing that indicates pronouncing the q twice in TUN-ICK-KEW... actually there's no reason to pronounce it twice... and if you pronounce TUNI-Q then its still like... whys there a seperation of syllables there? it makes no sense that way so the best way is TOONICK... unless someone from the company flat out says its supposed to be one of the former ways... then i'll stick to TOONICK