First XBox 360 TV ad to air on MTV
MTV and Microsoft today announced a global marketing alliance to unveil the next-generation Xbox video game system on MTV channels in the United States, Asia Pacific, and Europe, all within a 24-hour window, a first for the videogame industry.
The console will be revealed to videogamers and MTV viewers via a half-hour program titled "MTV Presents : The Next-Generation Xbox Revealed."
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