Fabrik Expands External Storage Family

Backing up data is essential. However, as long as you have to have a backup device on your desktop, it might as well be pretty. Fabrik, Inc. just announced that it is now shipping a new desktop family of SimpleTech SimpleDrive external storage and backup solutions designed by Pininfarina, the Italian firm that has been the primary designer of Ferraris and other products and automobiles for more than half a century.

The new SimpleDrive desktop storage device provides add-on storage and backup and restore capabilities using a USB 2.0 interface. The drives come preloaded with One-Click backup software so you can protect selected files or the all of the content stored on your computer with a single click or automatically. The included software provides step-by-step wizards for file restoring. A built-in light ring acts as a capacity meter for quick viewing of disk space use.

All SimpleDrive desktop purchases include a free 2GB myfabrik.com online account to store, organize, embed and share content online. Because the service is Web-based, you can access your photos, video, music and other files via any Internet connection.

The SimpleDrive desktop family comes in a variety of colors and capacities including fire red (160GB), pearl white (250GB), sapphire (320GB), onyx (500GB) and charcoal gray (750GB and 1TB). Shipments of SimpleDrive desktop solutions began last week. Additional models with a combo USB 2.0 and FireWire 400 interface will begin shipping in May. Manufacturer’s suggested pricing begins at $99 for the 160GB model.