According to analyst firm Frost & Sullivan, around 80% of mobile phone content has been hacked or downloaded onto mobile phones, illegally from websites, or through the use of Bluetooth, memory cards and other storage devices. Mechanisms using MMS or premium SMS to deliver content to mobile devices are again susceptible to fraudulent practices, including temporarily switching off the network so as not to be billed.

Combined, these activities combined are predicted to cost the mobile entertainment industry around US$3.4 billion this year alone. An additional US$1 billion is missed due to the lack of widespread interoperability for content across PCs, mobiles and MP3 players.

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