EU trademark policy leads Google to block some AdWords

Mac Observer reports this morning that TidBITS blog editor Adam Engst may be among several Google AdWords customers whose ads may be blocked by Google on account of possible trademark violations. In accordance with EU policy, Google is refraining from posting AdWords messages that contain registred trademarks, such as "Mac."

Last week, Mr. Engst received an email from Google stating that some of his advertisements for TidBITS were denied because they contained words trademarked by Apple. In this case, one of their electronic books, "Take Control of Mac OS X Backups," included the word "Mac" in the copy of an ad, triggering the notice from Google.

(Mac Observer)

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