A surge of entertainment PCs to up desktop PC ASP in 2006
Buoyed by Intel’s upcoming launch of its Viiv consumer PC platform, demand for entertainment PCs based on the Microsoft Windows XP Media Center Edition (MCE) OS is expected to heat up in 2006, according to sources at Taiwan PC makers.
A surge of entertainment PCs is expected to improve the average gross margin for desktop PCs, which has dropped to less than 10%, indicated the sources.
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