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Asus Reduces Netbook Shipments; Blames iPad

by - source: Tom's Hardware UK

Eee PCs aren't as hot these days, and Asus thinks it's because of the Apple iPad.

Asus, the pioneers of the netbook, are dialing back shipments due to weakening demand.

Although the third quarter is typically a high point for the company, Asus has adjusted its netbook shipment down to 1.4 million units, a fall compared to 1.5 million and 1.6 million from the previous quarters.

Asus CEO Jerry Shen blames the decreased demand on the Apple iPad, which he thinks is cannibalizing the sales of netbooks.

We think that another possible explanation is that the netbook craze may be dying down a bit due to heavily discounted notebooks and the stagnation of netbook hardware.

On the bright side, Asus will be seeing gains in both its laptop and motherboard shipments for the third quarter.

(Source: DigiTimes.)

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lucky015 19/08/2010 17:44
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silverblue 19/08/2010 18:57
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My sister has a Dell netbook, and despite its desire for the cursor to shoot across the screen at the worst possible moment, it's a handy piece of kit, especially when you don't own another computer.

codefuapprentice 19/08/2010 20:08
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I don't care what anyone says, there will always be a place for netbooks, especially the decent ones (like my NC10 for one), even though apple fanboys will always say otherwise, unless it's an apple netbook, (yeah, like you guys can resist)

They're handy for on the move, and that thing about them being slow?...well thats down to 2 things 1) they won't replace your desktop, and 2) they weren't meant to be fast, oh also helps if you knew a little bit more about computers before you go saying that...wouldn't it?

I laughed when Steve jobs during that iPad launch video says netbooks run clunky old PC software....hmmm...methinks you're forgetting whats inside your newest Mac computers, mr jobs **Cough Cough** Intel CPUs **Cough**

N19h7M4r3 20/08/2010 12:14
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well another choise, is that everyone who wanted one, already has one? or did they think people would keep buying them? lol... they can do any hard computing, so people who buy them surely arent interested in performance refreshes from one generation to the other lol

jamie_macdonald 20/08/2010 10:29
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N19h7M4r3 :
well another choise, is that everyone who wanted one, already has one? or did they think people would keep buying them? lol... they can do any hard computing, so people who buy them surely arent interested in performance refreshes from one generation to the other lol



Hit the nail on the head there i feel, alot of the target market for simple browsing netbooks would not care about never versions to upgrade, after all it;s not like running a browser takes alot.

The only people of that market who are likely to "upgrade" are the style concious (if that's what they like to call themselves) ones who want the "new look" and in some respects they are right to point a little at the fashionista ridicularity that is the i-pad.

Allthough even the i-pad has it's uses ...shame it prices itself out of contention for the users that would find it most pleasent (old people not wanting to learn new kit and waste time mainly hehe).

Rab1d-BDGR 20/08/2010 17:52
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N19h7M4r3 :
well another choise, is that everyone who wanted one, already has one? or did they think people would keep buying them? lol... they can do any hard computing, so people who buy them surely arent interested in performance refreshes from one generation to the other lol




Exactly - if netbook sales are tailing off, it is most likely because everyone already has one! I don't see myself buying a new one until mine dies - if you thin your netbook is slow then just put a lightweight linux distro on it! Unless intel make an atom-like CPU which is *noticeably* faster than the current generation there is little point in upgrading.

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