EchoStar fights back against negative Comcast ads
In an inverted scene of the Time Warner vs. DirecTV battle earlier this year, satellite operator EchoStar has issued retaliatory remarks to Comcast ads that claim cable picture quality is better than satellite, according to online trade publication TV Predictions.
In a recent TV ad, Comcast cites a March 2007 study that said participants preferred Comcast over two satellite providers, including EchoStar. The study was conducted by Frank N. Magid Associates.
In a shareholder meeting, EchoStar CEO Charlie Ergen reportedly blasted the cable company, saying Comcast has lost credibility. EchoStar’s promotional campaign claims a 2-to-1 preference for satellite over cable. TV Predictions quotes Ergen as remarking, "Most cable executives have satellite (TV) in their homes."
The era of HDTV has re-ignited the eternal cable vs. satellite debate. Earlier this year, Time Warner debated DirecTV ads that shunned the performance of cable, and even took the satcaster to court on two separate occasions.
- BenQ top executives indicted for insider trading and money laundering
- Xbox firmware update adds Messenger integration
- Asahi Glass reports rising FPD glass sales in 1Q07
- VoIP telephony market to top 25 million US households by 2012
- Acer to push desktop PCs in consumer market
- Microsoft to bring new TV shows to MSN
- LG Electronics Unveils HDTV Refrigerator
- Analysts say IBM layoff rumors are inaccurate
- PNY releases factory-overclocked GeForce 8800 GTX
- TSMC to ramp up production of Intel Wi-Fi chips in 3Q
- Best Buy, Microsoft racketeering lawsuit comes back
- Xbox 360's Forza 2 spins to gold status
- Spike Lee enters YouTube competition game
- The Simpsons heading to new video game
- Yahoo auction site is going, going, gone
- Super Bowl ads going to MySpace
- Fugitive caught through MySpace account gets 75 year prison term
- Patent lawsuit dispute between Epistar and Philips Lumileds intensifies
