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Ubisoft: Our Always-Online DRM is a Success

by - source: Tom's Hardware US

DRM is the cost of PC gaming.

Legit PC gamers sometimes have it pretty rough when games publishers decide to lace their products with DRM schemes that are quite strict.

Gamers who have purchased Ubisoft games Settlers 7, Silent Hunter V, Assassin’s Creed 2 and Assassin’s Creed: Brotherhood know that a constant and reliable internet connection is required in order to play.

While this does make things harder for pirates, legit gamers who have a flakey internet connection or wish to play their games on a gaming laptop when away from a Wi-Fi hotspot are totally out of luck. Conversely, if Ubisoft's servers go down, that's also game over for players.

Despite all that, Ubisoft still sees its DRM scheme a success, and will be implementing it in its Driver: San Francisco that releases on August 30 in the US, and September 2 in Europe.

An Ubisoft representative told PC Gamer that the DRM scheme head led to “a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success.”

Have you been affected in a negative way as a result of Ubisoft DRM?

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tranzz 08/08/2011 09:40
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UBI soft was affected because I didn't buy assassin’s Creed 2, of prince of persia due to the restrictive DRM

Zingam 08/08/2011 09:50
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No wonder why Pirate Bay is such a success!

mactronix 08/08/2011 10:05
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Thanks for my early morning laugh. Problem is if people actually believe this propaganda they are publishing, or are reporting and others are publishing for them, then there is a very great risk that others will follow suite.
People will still pirate the games, the always online DRM is 100% ineffective. All that will happen is legitimate buyers wont buy the games.
Assassins creed is a prime example. My daughter wanted it and i plain refused to buy it for her. Sure she could save up for it herself. However, the main reason people do pirate is because the cost of a game is perceived as an overly expensive rip off. This is what will stop her buying it, she plain cant afford it. If its not given as a present she wont be getting it.

eiskrystal 08/08/2011 12:18
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I fail to see how this DRM would prevent someone from cracking it.

ps3hacker12 08/08/2011 12:30
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LOL.

gavran_srb 08/08/2011 12:45
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I bought Settlers 7 and actualy, cause I am from Serbia it was my first legal game, and no more. I have so mutch problem that i even have not finished single player campaign. So sry UBISOFT but pirated versions of your games works better than legal ones!!!

acer0169 08/08/2011 12:52
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GTA4 spent £100,000 on their anti-piracy protection and 5 days after the game was released there was a 100% working and bug-free crack for it. Game developers might make it hard to crack, but they never seem to remember that for as good as their guys are - there are better working against them.

gavran_srb 08/08/2011 13:02
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And they ignore simple fact that games under 25 dolars will kill the piracy right away

Skid 08/08/2011 14:33
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I didn't buy AC2 because of this DRM, I was going to get the next AC game and Driver, but I was on the fence about Driver and not too fused about AC ether so I probably won't bother now, it'll at least take them off pre-order.

If I buy something with my money, I should be able to use it whenever, wherever and as many times as I want. Not to be told that I can't play it while away from my home because they want break the arms of their paying customers to try in vain to stop pirates.

I'll wait till there is a working crack out and then decide if I still care about the game.

FishyFish 08/08/2011 16:05
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Since Atari released Pong in 1972, there was not a single computer game that couldn't be cracked and copied, or at least I can't think of any title. Never mind computers, but even most consoles with hardware protections were eventually cracked, I remember having some fake SNES and gameboy cartridges years ago..

For last 40 years pretty much every title ever sold on any computer from ZX Spectrum to latest i7 was eventually cracked and most of today's games are available from Torrent few hours after official sale starts. Some even earlier. Without annoying activations, verifications and all this crap I have to go through after spending my hard-earned £40 on the legitimate copy.

At the same time, titles like Witcher 2 are sold online without any DRM and still bring a hefty profit. Surely people smart enough to run a multimillion company see this, so why the hell am I being punished for giving them my money?

Godiwa 08/08/2011 18:36
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Yeah often when I buy games (often try before buying) then I end up cracking them anyways to have hassle-free gaming when and where I want.

sadly it doesn't seem like they will every learn, save the money for making DRM, lower the price and make more profit from more sold copies... it's not that hard.

mactronix 08/08/2011 19:05
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Totally stupid i call it, Just think for a minute. How much revenue does a site like Facebook make just on Click by Click advertising ?

Now. How cheap do you think it would be possible to supply a game for, and make extra sales and increased revenue by making the game a download from a site with said Click by Click advertising on it ?

Mactronix

13thmonkey 08/08/2011 20:38
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why not just have it so that it must connect at least every 10 days, so it tries every day, once 10 days have passed without connection then it stops/becomes episodic. Those with flaky internet connections are ok, providing at least once every ten days, or perhaps even 10 windows sessions, you can connect. The security is nearly as restrictive and therefore thought to be effective, and there is flexibility for the users, win-win.

udg 08/08/2011 22:05
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Ubisoft has tackled Piracy with a 2 pronged attack.

1: DRM with Constant Net Connection.

2: Make games that bad nobody will even attempt to waste their time downloading it.

Success.

udg 08/08/2011 22:05
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Ubisoft has tackled Piracy with a 2 pronged attack.

1: DRM with Constant Net Connection.

2: Make games that bad nobody will even attempt to waste their time downloading it.

Success.

Vampyrbyte 08/08/2011 23:16
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I normally avoid titles with OTT DRM. I definitely make a point of not buying them. Most of the time I don't even do them the honor of pirating their shit infested game.

Ubisoft rarely release anything of value anyway. They normally churn out buggy and sluggish games that rarely meet the hype.

Lewis57 09/08/2011 01:14
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I bought AC2 for xbox but after that bricking and being out of warranty, I got it off piratebay. Don't believe me? Look yourself, I see no success in blocking pirating. Perhaps the pirates took longer to crack it so more people bought it, although I highly doubt that.

Rab1d-BDGR 10/08/2011 14:31
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Ubisoft won't be seeing a penny of my money for the foreseeable future. I don't buy from companies that treat their legit customers as potential criminals.

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