Dotcoms return to the Super Bowl
If you remember high-flying dotcoms such as Pets.com promoting their websites in pricy commercial during the Super Bowl and also remember them vanishing as quickly as they appeared, you may rub your eyes during the breaks of this year’s event : Domain registrar GoDaddy.com announced to run two commercials in Fox TV’s most expensive commercial slots of the year.
GoDaddy said the choice for the commercials resulted from a market research study that found that lots of people don’t know they exist. So the company decided to "try something different" from the online advertising they usually run. So we went ahead and purchased two 30-second spots during the Super Bowl," the company said in a statement.
The registrar will publish the ads, which will air for a reported $2.4 million per spot, after the game on its website. For now, the company also published a third spot Fox rejected. You can See the ad . (THG)
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