Dell pushes up Q1 estimates
Dell has revised its sales guidance upwards, or rather less downwards, for Q1. The PC giant now expects revenues to come in at $7.9bn, 2 per cent less than the previous quarter. On February 16, the company forecast lower sales of 3 to 5 per cent.
Dell reckons that it profited from falling component prices last year more than its rivals. Manufacturing efficiencies and just-in-time ordering meant that the company could pass on cost cuts more quickly, and in turn gain more market share.
The company does not have this advantage when component prices are rising.
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