Dell customer rating plunges; Apple leads pack

US consumers lambasted Dell for poor customer service in a survey conducted last quarter, sending the world’s largest PC vendor into a virtual tie with the rest of the PC market behind the industry-leading efforts of Apple Computer.

For the second year in a row, Apple received the best rating from PC buyers in the American Customer Satisfaction Index, said David Van Amburg, general manager of the ACSI. The University of Michigan compiles the ACSI in numerous product categories by randomly calling US residents and surveying their buying habits, he said.

Read the complete story . (Computerworld)