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CeBIT 2005: A New Age in Electronics?

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It was not just German Chancellor Gerhard Schröder who exuded hope. The mood on the first day among exhibitors was noticeably better than last year. The THG team took its first tour.

This year, the convergence of IT with conventional home electronics has heavily influenced the world's largest computer trade fair this year. The trend also accounts for a pervasive positive mood, even on the first day, as exhibitors enter into a gigantic new market segment. However, during this convergence process, which is likely to continue over the next few years, several companies from conventional entertainment electronics will succumb to massive competition. Above all, the topic of margins is what scares makers of "brown goods" the most: Until now, fat profits had been made for decades. Meanwhile, the IT sector, particularly in the last few years, has had to get used lower margins. But it's not just that. Many companies now have good positions after the trimming and streamlining processes and are hungry for new targets.

Intel VP Anand Chandrasekher in a BMW Mini Cabrio at the Intel booth showed how a driver interface communications will replace the car radio in the dashboard (The car PC from EPPD got plenty of attention).

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