New York (NY) - More disappointing news for HD DVD came today with the results of Nielsen Video Scan’s sales data for high definition DVDs. According to the firm, Blu-ray movies outsold HD DVD by more than 2-to-1 for the third month in a row.

HD DVD says it expects momentum to build for the format with the new exclusive titles that are coming in the next few months. Also, aggressive pricing of players caused a $400 model to be introduced last month, with some online retailers immediately cutting it down to as low as $300.

Blu-ray’s dominance last month comes with the release of Casino Royale on the Sony-backed format. It became the first high definition video to sell more than 100,000 copies and reach the top-selling DVD list on Amazon.com.

In an interview with trade magazine Video Business, Sony president David Bishop said, "We think retailers will start to dedicate more space to Blu-ray, rather than split it half and half. That will further send a signal to consumers that it is the dominant format."