BBC seeks to engage teenagers, MySpace style
The BBC Director General Mark Thompson has said that the younger generation will lose interest in the BBC if they do not get a new breed of personalised and on-demand programming.
Thompson said that the BBC will revamp its Web site to include user-generated content such as blogs, music and home videos, similar to MySpace. This comes alongside moves by the BBC to place advertising on its websites outside of the UK.
Read the full story (The Inquirer)
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