Conclusion - ATI Is Committed To Supporting Developers

If nothing else, it became clear that ATI is committed to supporting the efforts of developers. The support of developers with more than just talk is something that needs to be taken seriously, and ATI is backing it up with the education and tools that developers need to get the job done. (RenderMonkey is a very good example of how they can provide tools and solutions to make life easier for developers.)

Events like Mojo Day are essential to give developers the education and tools to capably deliver the software necessary to push these new graphics card technologies to the limit. We were very impressed with ATI';s efforts at Mojo Day. From our discussions with the developers in attendance, this is the kind of support that is needed to deliver on the cinematic graphics experience that we all crave in next-generation software.

Let's not forget the ATI Mojo dancers that we saw later at the Velvet Lounge; that always helps keep the developers' attention.

Developers don't need marketing hype, they need hard-core examples and hard-core education to be 'sold' on the value of implementing these new technologies into the titles. They need to be able to do this cost effectively and quickly, with no major loss in productivity, in order to make their preferred choice when laying out design plans for a new title.

With the ATI Mojo Day event, ATI has done an excellent job of stripping away the hype and providing good solutions to difficult problems. With the API 'agnostic' nature of their message, they allow developers the freedom to create without having to profess loyalty to one camp or the other. The job of software developers is to create, and anything ATI can offer that allows more new and innovative titles to be released is good for the company, which should lead to increased sales. Creativity is what Mojo Day is all about, and it is a highly recommended opportunity for developers to get the real scoop, without the marketing hype normally associated with such events.