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Asus Wants to be Another Apple; Has Killer Product

By - Source: Tom's Hardware US | B 2 comments

An 'Apple' for the PC enthusiast. Could it be a match made in heaven?

We know that, when it comes to design, Apple has a distinct flavour in its offerings – many of which appear to be polarizing in various tech camps. Regardless of how you may feel, Apple's design strategy is often influential throughout the industry, with both good and bad being taken. (The unibody metal designs are superlative, while the glass covered LCD screens are awful.)

Rather than just look upwards at Apple, Asus is now aiming to achieve a status on the very same level. According to a report from Digitimes, Asus chairman Jonney Shih said that the Taiwanese computer company is aiming to become "another Apple." Instead of adopting a closed-ecosystem like Apple, however, Asus aims to do it with the help of open source platforms with ARM and Google software. Of course, Microsoft and Intel will be there too.

Shih also added that Asus will have a "killer product" ready for a June debut, though the brief story didn't go any further beyond that.

Best speculations right now point to an Eee Tablet that'll undercut the Apple iPad at below $500 levels but provide better capabilities with an Nvidia Tegra 2, giving it 1080p video muscle.

Or maybe it's just the Eee Keyboard finally releasing.

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  • 1 Hide
    N.Broekhuijsen , 18 February 2010 11:53
    Sounds promising, I like it. Im not sure how far they will get with becoming another apple though since the average consumer knows apple (apple does not deserve a capital letter), but not Asus.

    Looking forward to Eee tablet, 1080p video, my eee 1005ha cant do that.
  • 1 Hide
    dextermat , 18 February 2010 21:04
    From what i've seen from Asus their laptop are incredible:

    Good pricing good quality

    I'd buy one anytime and recommend.

    Never seen a dead mother board compared to HP, Dell, Gateway....