Asus claims a 35% market share in motherboard sales
Finishing up the 2005 balance sheet, Taiwanese manufacturer Asus released some preliminary revenue and shipment results. According to Sunny Han, the firm’s global brand director, the company revenues are up more than 55%, climbing from $7.7 billion in 2004 to more than $12 billion in 2005.
According to Han, Asus became the largest player in motherboard market. The firm shipped 52 million boards, resulting in a 35% market share, he said. This business turned out to be especially profitable for the company : While motherboard manufacturers typically see margins in a range between 10 and 20%, Han said Asus achieved 30% "in the more expensive models."
He also mentioned that his company was the largest graphic card manufacturer with 10 million units shipped. During the year, the company also grew to the fifth largest notebook manufacturer, selling about 4 million systems. "45 to 47%" of these notebooks were sold under the Asus brand.
Europe continues to be Asus’ most important with a revenue share of about 35%. North America follows with about 30% and Asia-Pacific with about 25%. The remaining 10% are taken by China.