An Apple Worth $39.3 Billion
Apple has surpassed Microsoft, IBM, Walmart and GE in brand value within the past year, according to Brand Finance.
The London-based consulting firm estimates the monetary value of Apple's brand at $39.3 billion, up from $29.5 billion earlier this year and $19.8 billion last year.
Apple is just behind Google, which is now listed with abrand value of $48.3 billion, up from $44.3 billion earlier this year. Microsoft lost almost $4 billion to $39.0 billion, IBM dropped slightly to $36.0 billion, Walmart dropped to $35.0 billion and GE to $29.1 billion. Other tech companies among the Top 30 brands are AT&T in 7th place with $28.3 billion, HP (#11) with $25.0 billion, Intel (#14) with $23.5 billion), Amazon (#15) with $20.9 billion and Comcast (#30) with $11.8 billion.
Overall the value of the Top 100 brands have fallen by about 2.4 percent, Brand Finance said. However, brand valuations carry a great deal of perception value as well. For example, BrandZ estimated Apple's brand value at $153.3 billion earlier this year.
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How can it have doubled in a year? And how does BrandZ value it at quadruple the amount? Seems like a lot of steam to me.
How can it have doubled in a year? And how does BrandZ value it at quadruple the amount? Seems like a lot of steam to me.
Of course it is. You can value a company, but putting a value at its brand name and image is guesswork.
Nobody doubts the Apple brand is a strong one, but how can you pin a value on something that cannot be seen, touched or even quantified?
Of course it is. You can value a company, but putting a value at its brand name and image is guesswork.Nobody doubts the Apple brand is a strong one, but how can you pin a value on something that cannot be seen, touched or even quantified?
this is true, although the branding is extremely strong, its so far that phycologists believe some apple fans get the same feeling out of apple products as they do from religion