America Online becomes "AOL"; launches $50 million ad campaign
America Online recently has dropped the America Online brand in favor of "AOL" for its online service in an effort to become more attractive to audiences outside the US. Today, America Online announced that it will launch a $50 million ad campaign to jumpstart AOL.com and highlight its "new, next generation, high-speed Web portal."
Specifically, the company intends to promote key features of the service, including entertainment, news and information, "convenience and getting things done," which includes the CityGuide and MapQuest, and communications through email and instant messaging.
Apple, Samsung targets of Korean investigation for possible collusion
- Microsoft adopts virtual licenses
- IBM withdraws SCO patent infringement claims
- Aaron McKenna: I Love Katamari
- Stanford's Stanley wins DARPA Grand Challenge 2005
- Hackers caught by FBI jailed over global virus
- Update - ATI X1800 XL, X850 Crossfire hitting etail
- ATI enters the platform game
- Symantec provides antitrust information on Microsoft to European Commission
- Acquisition day: Intel buys Zarlink, Verisign swallows Weblogs.com
New breed of 'fish-bot' unveiled
- Google to index the world by 2310
- DARPA Grand Challenge 2005: The road to victory
- The BlackBerry battle: Could RIM lose all rights to mobile e-mail in the US?
- Schwarzenegger signs violent videogames bill
- Novell to provide usability testing platform for open source developers
- David Strom: The Strategy of Conflict
- Supply of large-size TFT LCDs to exceed demand in 2006
- First-tier LCD monitor makers have strong September
- First-tier motherboard shipments up 20 percent in 3Q
Sponsored
See more
Latest news
Miscellaneous Previous news
Partners
