Need help choosing a motherboard!!

I'm new to building and I need help choosing a right motherboard for me. I'm trying to build a high end powerful gaming computer. Can someone tell me the main differences between these two motherboards? I really like the look of them both and their lighting.
Also, since their are a ton load of motherboards to choose from, what are the main things I should be looking out for when choosing a motherboard?

ASUS ROG Maximus X Hero - https://www.amazon.com/dp/B075RJ944T/_encoding=UTF8?coliid=I16JW44T6TKCUD&colid=3O9YMYXN83Z9T

ASUS MAXIMUS IX FORMULA - https://www.amazon.com/dp/B01MSWF8L9/_encoding=UTF8?coliid=I1L95FKOID1UEX&colid=3O9YMYXN83Z9T

Thanks in advance!
Reply to deetroh
3 answers Last reply
More about choosing motherboard
  1. Build with an 8700k and get the ASUS ROG Maximus X Hero.

    Z270 board doesn't support Coffee Lake
    Reply to SR-71 Blackbird
  2. which CPU you are gonna use with it and other components?
    Reply to nitinvaid20
  3. nitinvaid20 said:
    which CPU you are gonna use with it and other components?

    i7-7700k and GTX Nvidia 1080ti graphics card, not yet sure for the rest of the components
    Reply to deetroh
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