GTX 970 more than the 1070, why?

I was just looking at switching my 970 out and out of curiosity checked the price it was at now. I bought it back in Jan. of 2016 for like 250 and the cheapest I can find it now was at 450-500. Why did it go up so much? I do know about the shortage of higher end GTX cards for Ether mining but why the 970, is it that good as mining one of the coins?
Reply to brksy86
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  1. Because they are no longer manufactured. Limited supply causes the price to go up on just about every PC part there is if it's still new.
    Reply to MrN1ce9uy
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