@ubrales thanks for the reply. I just find it strange since this isn't my 1st air cooler, I've had CM V10, CM X6 and Nuctua NH-d14. non had that amount of scuffs and scratches on their base. but then again they all didn't have the same kinda direct copper pipes design.
it would be convenient to know if someone else received a new cooler in this condition. I can still go back to the store and return it. but don't think he'll replace it or not, or if it's even worth the hassle
The cosmetic condition of such assembled parts depends a lot on the plant in which it was manufactured. On lower $ assemblies not a lot of QA goes into the product and the emphasis is on production, production, and productions (even though labor costs are lower at these plants).
I understand your concern. To alleviate your valid concern, go to the store you bought the item from and request to look at an identical assembly. You may find similar marks and dents on the product that they have in stock.