Alliance formed to promote digital watermarking

The Digital Watermarking Alliance (DWA), an international group of industry leading companies, has announced its formation to promote the value of digital watermarking to content owners, industry, policy makers and consumers. With movies, music and photos increasingly distributed and shared digitally, and printed materials such as IDs, financial instruments and product packaging at risk of counterfeiting, fraud and theft, protecting the rights and integrity of these assets, while allowing legitimate usage, has become critical.

More here at DigiTimes.