U.S. media manufacturers support HD DVD as next-gen media format

The American Independent Media Manufacturers Association (AIMMA) has voted to support HD DVD as the next-generation blue-laser format at an October 10 general meeting, according to a press release issued by the organization, but Taiwan pre-recorded optical disc makers still see Hollywood studios as being the key decision makers in terms of adoption of next-generation DVD standards.

AIMMA consists of 37 members representing the majority of makers of non-theatrical pre-recorded discs in the North America and AIMMA’s preference for HD DVD rather than the Blu-ray Disc (BD) format is simply because the manufacturing equipment for the former is roughly the same as for existing DVD discs while the latter will entails heavy capital investment.

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