Microsoft announces cheaper Xboxes for Europeans

As part of it’s ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with an offering for everyone, Microsoft has announced a number of price cuts for the Xbox in Europe.

Microsoft today announced it is lowering the estimated retail price (ERP) of the Xbox 360 in Europe.

From Friday [that’s the same day as the iPhone launch in Ireland, fun-filled Friday, eh ? –Ed] an Xbox 360, which includes a 20GB hard drive and a controller, will have an ERP of £199, which is about £50 cheaper than what you pay now.

If you’re looking for an Xbox Elite, which comes with a massive 120GB hard drive you’re now looking at £259.99 as opposed to in or around 300 quid. Continuing with the price cuts Microsoft is knocking about £40 off the Arcade version of the console putting it at around £159.99.

Xbox 360 is the number one next-gen console in Europe, the Middle East and Asia, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3 : 3.8 ; Wii 3.5) after 26 months on the market.