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Windows 8 Sales 'Well Below' Projections For Microsoft

By - Source: Paul Thurrot | B 6 comments

Newly released operating system is "confusing".

Paul Thurrott, a technology blogger and Microsoft insider, has said that Windows 8 PC sales have fallen 'well below' Microsoft's expectations.

"Sales of Windows 8 PCs are well below Microsoft's internal projections and have been described inside the company as disappointing," he claimed. The reason he suggested is "Lackluster PC maker designs and availability."

He also refers to Windows 8 being "confusing" due to its mix of touch and a Windows 7 desktop. The simultaneous release of Windows 8 Pro and Windows RT also caused issues, apparently. While Windows 8 Pro can run older Windows software, Windows RT is unable to do so, which "doesn't make a lick of sense."

Roger Kay, principal analyst at EndPoint Technologies, agreed with Thurrott. "The split between the Windows 8 Pro and RT versions makes the positioning of Windows 8 difficult. The new touch interface is really fantastic for the high-mobility market, like tablets. But turn the whole world upside down for a few tablets?" he told CNET.

Another palpable reason pertaining to lackluster Windows 8 sales is that consumers simply aren't interested in Microsoft's latest operating system, with PC component suppliers suggesting that it'll pick up steam during 2013. Elsewhere, according to a survey, more than half of consumers haven't heard of Windows 8.

Despite the apparent lack of buzz surrounding the OS, as well as a $1.5 billion investment in advertising and marketingfour million units were sold in its first three days of availability.

 

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  • 1 Hide
    HEXiT , 20 November 2012 10:44
    i would say the second reason is more the likely root of it. people just aint interested in having a mobile ui on a desktop.
  • 2 Hide
    timbozero , 20 November 2012 11:49
    Win8 UI is blatantly trying to sell us apps through the UI layout and design. If it was more user orientated and less store orientated, I would have at least given it a tryout to see if I liked it.
  • 2 Hide
    chiller , 20 November 2012 14:48
    "But turn the whole world upside down for a few tablets?"

    In a nutshell.
  • 0 Hide
    Anonymous , 20 November 2012 15:52
    I have been using Windows 8 on my home machine for about a month. Strangely it is starting to make some sense, the apps i want to use most often i can either pin to the task bar or to the metro interface. Makes starting apps quick and easy when first turning on the PC.
  • 1 Hide
    Steveymoo , 20 November 2012 17:15
    If I wanted a Tandy interface on my desktop PC, I'd just buy a tablet.

    No one wants to sit at their desks and use a touch interface at shoulder height (imagine how tired your arm would get after a whole day's use.) The interface is clearly not designed for mouse usage. I find it slightly patronising that Microsoft needs to reduce the UI down to a child's level... I can't think of a single reason for upgrading to Windows 8, from 7, and actually, I'm pretty sure most other people will struggle to find a good enough reason.

    If you look at this from a business perspective (one of Microsoft's biggest sectors,) after 17 years of using the same tried and tested UI layout, Microsoft goes and updates it to a "simplified" UI, that some people don't actually find that natural. For this reason, why would a business want to upgrade all of their workstations to Windows 8, when they would have to spend hours, and many, many $ on training people to use the new interface. This may sound silly, but some people can be seriously thrown off by such interface changes.
  • 0 Hide
    flaminggerbil , 21 November 2012 00:13
    SteveymooI can't think of a single reason for upgrading to Windows 8, from 7

    DirectX11.1?

    I jest.