Virgin Media today announced its plans for London 2012 coverage including intentions to partner with BBC and Eurosport to bring 3D content to viewers of the Olympic Games.
Virgin said this morning that the BBC will be showing the opening and closing ceremonies in 3D, alongside selected live events and daily highlights in 3D. Meanwhile, Eurosport 3D, which is set to launch 27 July, will broadcast a mix of around eight hours of live coverage in 3D alongside four hours of each day's main highlights.
"With a full range of live channels in HD and the first Olympics in 3D, Virgin Media TV customers are going to be spoilt with an unbeatable experience for watching the 2012 London Olympics," said Aleks Habdank, director of digital entertainment at Virgin Media. "This year’s unprecedented breadth of viewing options will allow fans of any Olympic sport to watch their favourite events live and on demand, and with BBC and Eurosport 3D, viewers will be able to immerse themselves in the Games as never seen before."
Virgin Media will also be catering to those who don't have their living rooms set up for 3D. Customers will also have access to 24 live streams in both standard- or high-definition courtesy of the BBC. This is in addition to the Olympics coverage that will be aired on BBCs One, Three, HD, and One HD. Customers can also catch up on events they missed via Virgin's on-demand service or through BBC iPlayer.