UltraViolet Lands in the United Kingdom

The DECE brings some UV love to the UK this winter.

UltraViolet, the digital locker based on a 'buy once, play anywhere' policy, has finally made its way to the United Kingdom. The service allows users to buy a movie or TV show once and then play it anywhere from up to 12 different devices. UV users can add movies and TV shows to their UltraViolet library via a special code they receive when they buy from a UltraViolet partner. This will then enable them to download or stream a digital version of the content and build a digital library of content they have purchased. Backed by 75 companies, UltraViolet counts Tesco, Samsung, Paramount, Sony, and Warner Bros. among its partners.

UltraViolet yesterday announced that it is bringing its service to the UK just after Christmas with the release of WB's Final Destination 5. The service launched in the U.S. with the release of Horrible Bosses, on October 11. Warner Bros. has also said that it plans to make all of its future releases UV-compatible.

"By making Final Destination 5 and all future WB theatrical new release titles UV enabled, we are offering consumers a simple and more compelling way to purchase, manage, access and share their movie collections digitally," said Warner Bros' UK managing director of television and digital distribution, Chris Law. "This is just the first step, I’m confident we’ll be seeing more and more compatible content and services launching in the coming months."

Mark Teitell, general manager of DECE, the group behind UV, said that if consumers buy a movie or TV show they should be able to use it in any way they want.

"This allows consumers to buy enduring rights to a piece of content, like an internet-based version of a proof of purchase, that they can then watch pretty much anywhere they want."

Final Destination 5 will bring UltraViolet to the UK on December 26.