UK bans PS3 ad, warns Sony

London (England) - The Advertising Standards Authority in the UK has issued a warning for Sony, forcing it to remove a controversial Internet ad.

The advert, which reportedly appeared on Yahoo’s UK site, featured a bald man holding a knife and gun with on-screen text reading "You on my side ? Listen up I’ve killed for less. The music plays Puccini in my head." It fits the cryptic style of other PS3 commercials that had customers scratching their heads in confusion.

Though the message was unclear, the ASA said the controversial overtones were unmistakable. It issued a statement saying the ad "could be seen to glamorise violence or anti-social behaviour. We asked Sony to amend future internet ads where the content could be seen to condone or glamorise violence or anti-social behaviour."