Earlier this month, it was reported that Intel would require the inclusion of touchscreens on all 3rd generation Ultrabooks, a move that was expected to significantly increase prices due to a number of factors, including the continuing shortage of touch panels.
To offset this, Intel was reportedly increasing its marketing subsidies to manufacturers. According to a report from DigiTimes, Intel's plan, in conjunction with Microsoft's licensing fees, has been successful since Taiwan-based notebook manufacturers will be reducing the prices of touchscreen equipped notebooks by 20 to 25 percent.
The price drop is expected to occur during this year's SOFTEX convention. It will help "boost touchscreen notebook demand and push sales proportions to 20%" and reduce the price differences between touchscreen and non-touchscreen notebooks.