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TalkTalk Says YouView Will Launch This Spring

By - Source: Pocket-Lint | B 1 comment

Freeview 2.0 is just a few months away.

Free TV service YouView is now on schedule to launch this spring, according to TalkTalk. The ISP's CEO Dido Harding revealed to investors this week that the service, which is backed by TV and internet providers and was supposed to launch in the summer of last year, is on track and will launch in the next few months.

"We expect to be moving through trials and pilots through Q4 and Q1 on track for launch Spring 2012, exactly as we said in November," Pocket-Lint quotes Harding as saying.

Initially announced in 2008 and founded two years later, in September of 2010, YouView is a partnership between TV and internet providers in the UK that endeavours to provide people with free access to TV, radio, on-demand services and web content via a set top box and internet connection. Last November, TalkTalk's Dido Harding confirmed plans to conduct an in-house trial of YouView early this year. At the time, it was reported that the 'friends and family' trial would see TalkTalk give 3,000 of its YouView set-top boxes to staff. A public trial was scheduled for "late Q4 or early Q1" with 10,000 customers to get the service.

"The launch of YouView next year will be a major development for TalkTalk and we are on track to offer a value for money product of phone, broadband and TV in Spring 2012," the company said last year.

So, it looks like things are motoring along nicely and hopefully we shouldn't see anymore delays. Harding didn't mention anything specific regarding a launch date but spring can't last forever, right?

Are you eager to try Freeview 2.0? Let us know in the comments below!

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    wild9 , 9 February 2012 08:51
    As far as I can establish, Freeview 2.0 is similar to Freeview in terms of the way it transmits regular programming through an areal. FW2 differs however, in using the Internet to offer Video on-Demand services including a 7-day back catalog and movie rentals. There is also an Apps Store along with other unspecified web content.

    I just wonder.. what kind of collective load these supplemental services are going to place on current and future infrastructures. These ISP services also have to recoup their investment - beyond bandwidth, how do they plan on doing that.. intrusive advertising? Monitoring your viewing and browsing habits? Selling your details?