Two Thirds of the UK Prepared to Pay to Stream Movies

Two thirds of people in the United Kingdom are prepared to open their wallet for streaming services.

With digital streaming platforms like iPlayer, LoveFilm and Netflix growing in popularity, there are now more ways than ever to watch content online and it seems people are more than willing to pay for the privilege. In fact, the majority of the UK is prepared to fork over the cash for the convenience of streaming movies.

TechRadar reports that in a recent study conducted by KPMG, 64 percent of people said they would spend money on streaming movies, an increase of 4 percent compared to the period between March and October of last year. However, while we're willing to fork out hard-earned cash to stream films, the same cannot be said for television programmes. Only have as many people (30 percent) said they would pay to stream TV shows. Though this number seems incredibly low compared to those ready to pay for films, it's slowly but surely rising. KPMG says this 30 percent figure is an increase of four pecent compared to September 2012.

Speaking to TechRadar, Liz Bales, Director-General of the Industry Trust for IP Awareness, said that its important for streaming services to meet consumers' needs.

"The UK audio-visual industry is working hard to provide a growing array of affordable digital services that meet consumers' needs," she said. "Today there are more than 30 official sites offering film and TV alone."

Indeed, Valve's Gabe Newell once said that piracy was a service issue, suggesting less people would pirate content (or more people would be willing to pay), if content providers has better models for digital distribution in place.

Do you pay for some sort of streaming service? Let us know in the comments below!