Apple has denied rumors that surfaced this morning about Apple CEO and founder Steve Jobs suffering a heart attack early today.

A poster on CNN’s iReport, a community designed to give regular Joes a chance to report news they feel people need to know about. CNN promises to put the most urgent and compelling stories on it’s website and Steve Jobs having a heart attack would most definitely be one of them.

AlleyInsider contacted Apple regarding the report that Steve had been rushed to hospital with chest pains and was told by Katie Cotton Katie Cotton, Vice President of Worldwide Communications, "It is not true."

While any story turning out to be a farce is bad press for a site, the news of Job’s “heart attack” came just a week after Bloomberg killed him off with the accidental posting of the CEO’s obituary. The obit from Bloomberg followed widespread speculation that Steve Jobs’ health was not quite what it used to be. Following a gaunt-looking Jobs at WWDC and considering his history with sharing his illnesses with the public (news of his pancreatic cancer was not released until after Jobs’ had been treated), many were already suspicious that Apple founder was ill and just keeping quiet. The iReport on CNN read as follows :

“Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath. My source has opted to remain anonymous, but he is quite reliable. I haven’t seen anything about this anywhere else yet, and as of right now, I have no further information, so I thought this would be a good place to start. If anyone else has more information, please share it.”

While we’re all for stories getting the recognition and column space they deserve, bogus stories is one of the reservations many people had about iReport when it was first announced. The report was removed shortly after 10 a.m. this morning.