Sign in with
Sign up | Sign in

Steve Jobs Tells Student: ''Please Leave Us Alone''

By - Source: Tom's Guide US | B 19 comments

Uh oh. Looks like Steve got a little short with an eager journalism student from Long Island. An exchange between the two finished abruptly when Jobs told the girl to, "Please leave us alone."

Chelsea Kate Isaacs, a senior at Long Island University, was recently given an assignment about the school's new practice of giving all incoming students an iPad. Isaacs wanted to get a quote from Apple regarding the iPad's use in academic settings. Unfortunately for her, several phone calls to the Cupertino-based company's media relations department went unanswered. After about "5-10 messages," Chelsea decided to email Steve Jobs to see if he could give the PR team a kick in the butt and get them to respond.

"Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company's helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance," she wrote.

"For colleges nationwide, Apple is at the forefront of improving the way we function in the academic environment, increasing the efficiency of conducting academic research, as well as sharing and communicating with our college communities.

"With such an emphasis on advancing our education system, why, then, has Apple's Media Relations team ignored my needs as a student journalist who is just trying to get a good grade?"

Unlike the PR department, the Apple CEO did respond to the 22-year-old journalism student. However, he wasn't interested in helping her.

"Our goals do not include helping you get a good grade. Sorry," Steve emailed back.

Chelsea responded to Steve, asking if it wasn't the company's job to return the calls of clients or customers. Steve responded again, telling Chelsea that Apple has 300 million customers and "we can't respond to their requests unless they involve a problem of some kind." When Chelsea told Steve that she was one of his 300 million customers and that she did have a problem, Steve told her, "Please leave us alone."

The email chain has sparked some debate across the blogosphere. Though many argue that if Jobs had time to reply three or four times, he had the time to forward her request to the PR department but chose not to help the student. Others say that while it was rude for Jobs to tell her to leave him alone, Isaacs was quite snooty in her correspondence and seemed to think she was entitled to speak with someone at Apple or that they should feel obliged to return her call because she needed a quote for an assignment. Who do you think is in the wrong here? Full email chain is below for those interested in reading the correspondence in its entirety.

From: Steve Jobs
To: XXXX@my.liu.edu
Date: Thu, 16 Sep 2010 18:27:36 -0700
Subject: Re: Mr. Jobs - Student Journalist Concerned about Apple'sMediaRelations Dept.

Please leave us alone.

Sent from my iPhone

On Sep 16, 2010, at 5:32 PM, XXXX@my.liu.edu wrote:

> You're absolutely right, and I do meet your criteria for being a customer who deserves a response:
>
> 1. I AM one of your 300 million users.
> 2. I DO have a problem; I need answers that only Apple Media Relations can answer.
>
> Now, can they kindly respond to my request (my polite and friendly voice can be heard in the first 5 or 10 messages in their inbox). Please, I am on deadline.
>
> I appreciate your help.
>
>
> Sent via BlackBerry from T-Mobile
>
> ——-Original Message——-
> From: Steve Jobs
> Date: Thu, 16 Sep 2010 17:10:12
> To: XXXX@my.liu.edu
> Subject: Re: Mr. Jobs - Student Journalist Concerned about Apple's
> MediaRelations Dept.
>
> Nope. We have over 300 million users and we can't respond to their requests unless they involve a problem of some kind. Sorry.
>
> Sent from my iPhone
>
> On Sep 16, 2010, at 4:37 PM, XXXX@my.liu.edu wrote:
>
>> Thank you for your reply. I never said that your goal should be to "help me get a good grade." Rather, I politely asked why your media relations team does not respond to emails, which consequently, decreases my chances of getting a good grade. But, forget about my individual situation; what about common courtesy, in general —- if you get a message from a client or customer, as an employee, isn't it your job to return the call? That's what I always thought. But I guess that's not one of your goals. Yes, you do have a creative approach, indeed.
>> Sent via BlackBerry from T-Mobile
>>
>> ——-Original Message——-
>> From: Steve Jobs
>> Date: Thu, 16 Sep 2010 16:19:13
>> To: XXXX@my.liu.edu
>> Subject: Re: Mr. Jobs - Student Journalist Concerned about Apple's Media
>> Relations Dept.
>>
>> Our goals do not include helping you get a good grade. Sorry.
>>
>> Sent from my iPhone
>>
>> On Sep 16, 2010, at 3:22 PM, XXXX@my.liu.edu wrote:
>>
>>> Dear Mr. Jobs,
>>>
>>> As a college student, I can honestly say that Apple has treated me very well; my iPod is basically the lifeline that gets me through the day, and thanks to Apple's Final Cut Pro, I aced last semester's video editing project. I was planning to buy a new Apple computer to add to my list of Apple favorites.
>>>
>>> Because I have had such good experiences as a college student using Apple products, I was incredibly surprised to find Apple's Media Relations Department to be absolutely unresponsive to my questions, which (as I had repeatedly told them in voicemail after voicemail) are vital to my academic grade as a student journalist.
>>>
>>> For my journalism course, I am writing an article about the implementation of an iPad program at my school, the CW Post Campus of Long Island University.
>>>
>>> The completion of this article
>>> is crucial to my grade in the class, and it may potentially get published in our university's newspaper. I had 3 quick questions regarding iPads, and wanted to obtain answers from the most credible source: Apple's Media Relations Department.
>>>
>>> I have called countless times throughout the week, leaving short, but detailed, messages which included my contact information and the date of my deadline. Today, I left my 6th message, which stressed the increasingly more urgent nature of the situation. It is now the end of the business day, and I have not received a call back. My deadline is tomorrow.
>>>
>>> Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company's helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance.
>>>
>>> For colleges nationwide, Apple is at the forefront of improving the way we function in the academic environment, increasing the efficiency of conducting academic research, as well as sharing and communicating with our college communities.
>>>
>>> With such an emphasis on advancing our education system, why, then, has Apple's Media Relations team ignored my needs as a student journalist who is just trying to get a good grade?
>>>
>>> In addition to the hypocrisy of ignoring student needs when they represent a company that does so much for our schools, the Media Relations reps are apparently, also failing to responsibly handle the inquiries of professional journalists on deadlines. Unfortunately, for a journalist in the professional world, lacking the answers they need on deadline day won't just cost them a grade; it could cost them their job.
>>>
>>> Thank you very much for your time and consideration.
>>>
>>> Sincerely,
>>>
>>> Chelsea Kate Isaacs
>>> Senior
>>> CW Post - Long Island University
>>>
>>> Sent via BlackBerry from T-Mobile

Source: Gawker Media

Discuss
Ask a Category Expert

Create a new thread in the UK News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
  • 4 Hide
    Hellboy , 21 September 2010 06:53
    Steve Jobs

    Head, Arse, Remove From - now re arrange and stop over charging for stuff that really cleaverly packaged but technically the same if not worse than anyone else..

    maybe u should keep to itunes and leave the customer relation department to that book burning guy.
  • 1 Hide
    silver565 , 21 September 2010 06:54
    ffs.... honestly...
  • 0 Hide
    proletarian , 21 September 2010 07:12
    steve jobs is bigger than god and he knows it.

    he has all his followers who keep him in his tower.

    the only thing that'd him up is if people stopped buying his products.

    that's not going to happen.

    so, you'll have to think outside the box.

    make sure he gets caught with some illegal pornography.

    jobs done.
  • Display all 19 comments.
  • 0 Hide
    N19h7M4r3 , 21 September 2010 08:00
    I'm a pc and i'm so not getting a mac x'D
    The customer is always right... it would have been better for him to just not answer at all.
  • 3 Hide
    Anonymous , 21 September 2010 10:29
    Chelsea Kate Isaacs
    Senior
    CW Post - Long Island University
    ---->Sent via BlackBerry from T-Mobile
  • 6 Hide
    Anonymous , 21 September 2010 11:27
    Maybe Steve was cut beacuse she sent her email from a BlackBerry & not an iPhone! :-)
  • 2 Hide
    Motopsychojdn , 21 September 2010 14:05
    ^She would've used her i-phone but she couldn't get a good signal.........
  • -3 Hide
    chronicbint , 21 September 2010 18:09
    haha, Steve Jobs is a total legend. :)  Why this deluded individual thinks a company should waste time and resources on her is beyond me. She has no right to expect any help whatsoever outside of the normal business/customer relationship.
  • -1 Hide
    tinnerdxp , 21 September 2010 18:48
    It's because of "Sent via BlackBerry from T-Mobile" :) ))
    Plus she will sue Steve for sexual abuse next... and she will become a geek of the year... then it will be unveiled that S.J. is gay... and Apple will launch iPad2 and everything will get back to "normal" :) ))
    BOLLOCKS!
  • 1 Hide
    Griffolion , 21 September 2010 19:50
    Both parties were at fault. She should have not been so aggressive in her correspondence and steve should have referred her onto the PR team since he had the chance to reply multiple times. I don't think we should drag all the problems we have with apple into the issue and just focus on what happened. Steve did sound a bit like an emo though, 'just leave us alone! you don't understand us at all!' *steve runs off crying to bedroom*
  • 2 Hide
    SevenVirtues , 21 September 2010 20:43
    This only happened because she sent it from her blackberry.
  • 1 Hide
    SevenVirtues , 21 September 2010 20:44
    chronicbinthaha, Steve Jobs is a total legend. Why this deluded individual thinks a company should waste time and resources on her is beyond me. She has no right to expect any help whatsoever outside of the normal business/customer relationship.

    How about because her school is set to buy every student an iPad? If he's a dick they could just buy them PCs.
  • 1 Hide
    impy1980 , 21 September 2010 20:57
    It doesn't help she's using a Blackberry and not an iPhone, hehe.

    But people are right, if he has time to reply 4 or 5 times, then sure he could've said, how can I help, next email job done!
  • 1 Hide
    impy1980 , 21 September 2010 21:15
    Personally Apple do my head in, the likes of Microsoft get rapped for anti-competitiveness and whatever else, but Apple is allowed to shut its doors to everyone and they have the nerve to bitch when people Jailbreak or build Hackintosh's, not to mention their over pricing.

    I have an iPod 3G 32GB which was given to me as a gift... and I am proud to say I've jailbroken it to unlock it's potential, Apple saying it doesn't allow official 3rd party Apps due to product integrity is complete bollocks coz I've not had one issue since Jailbreaking it.

    And that story of the Calafornian disabled woman who had saved up $600 to go into an Apple store to buy an iPad only to be told they don't accept cash as a form of payment is a complete joke.

    Oh, and that techie who flagged up the iPhone 4's antenna problem a year before launch but was ignored, great quality control there!

    Apple has gotten away with far to much is you ask me, they are no better than Microsoft when it tried to close it's OS and browser, so why should Apple be treated differently.
  • 0 Hide
    malphas , 21 September 2010 22:25
    Steve Jobs genuinely has psychological issues. How many times has he deliberately gone out of his way to send customers insulting emails now, when it would have required the same or less effort to deal with them in a professional and decent way?
  • 1 Hide
    messele , 21 September 2010 23:35
    The clue is in the question here - a Student contacting Media Relations is going to get ignored.

    Probably alongside the thousands of other random emails that they get every day.

    I didn't notice the questions that she asked. I wonder if there was a good reason that they were ignored...
  • 2 Hide
    flaminggerbil , 22 September 2010 04:09
    Steve Jobs is a dick, always has been and always will be. A great many people fail to realise this.
  • 0 Hide
    eiskrystal , 30 September 2010 19:38
    The PR department failed to get back to her. They screwed up what is basically their job and Steve Jobs failed miserably to help make things better. Which he could have done VERY easily.
    I would have been more than happy to have free PR crowing about named students using my products, especially as part of a campaign I was already running.

    What idiot company ignores phone and email calls completely?
  • 0 Hide
    eiskrystal , 30 September 2010 19:38
    The PR department failed to get back to her. They screwed up what is basically their job and Steve Jobs failed miserably to help make things better. Which he could have done VERY easily.
    I would have been more than happy to have free PR crowing about named students using my products, especially as part of a campaign I was already running.

    What idiot company ignores phone and email calls completely?