StarCraft 2 Cutscenes Sold As a Movie?
Activision-Blizzard may start selling in-game cutscenes combined as stand-alone movies.
During the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in California, Activision Blizzard CEO Bobby Kotick said that the company will likely begin selling in-game cutscenes as full movies sometime in the next five years.
Kotick used StarCraft II as an example, saying that the high-quality in-game cinematics could be complied together into one film and distributed to fans digitally.
But the big question is this: would gamers actually buy the movie? After all, they will have already seen a fragmented version by playing through the single-player campaign. However Kotick indicates that such a release would be successful enough to topple any opening weekend box office record thanks to Activision-Blizzard's business model.
"My guess is--unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a significant amount of the profit away--if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever," he said.
Kotick added that Activision-Blizzard may attempt a movie release using a partner or directly from the publisher itself. "There will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution," he added. "If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again."
Activision-Blizzard may need to consider adding extra content not seen in the game in order to convince gamers to pay an additional $20 to $30.
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Wow (no pun intended), blizzard really did become greedy - World of Suck-money-for-a-subpar-mmo-Craft,splitting SC 2 in 3 parts, releasing the cutscenes and asking money for them and in South Korea even let them pay for online SC 2 play (you need a WoW account).
Wait wait wait ...
Kotick wants me to pay 20-30$ on a 50-60$ game , just for the cutscenes in the correct order?
More..more than a movie? In a theatre?
What is going on in that mans head?
Count me out on that one. Ill just stay in the hyperion and watch the cutscenes there, as god intended.
Wow (no pun intended), blizzard really did become greedy - World of Suck-money-for-a-subpar-mmo-Craft,splitting SC 2 in 3 parts, releasing the cutscenes and asking money for them and in South Korea even let them pay for online SC 2 play (you need a WoW account).
WTF? You can buy SC2 in Korea just like over here and you don't need to pay for online. You just get a free copy if you have a WoW subscription. Students also get it for free.