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Korean Air Has Two Starcraft II Planes

By - Source: Tom's Hardware UK | B 5 comments

Wings of Liberty, indeed.

The Starcraft II launch is nearly upon us and we've preorder our special edition copies along with the rest of you. Most hardcore fans whipped themselves into a permanent frenzy a long time ago but that doesn't mean Blizzard can't help things along with a massive marketing campaign. And when we say massive, we mean massive.

Blizzard has joined up with Korean Air to promote StarCraft II: Wings of Liberty. As a result of the partnership, passengers flying with the airline between July and December may be making their journey in a passenger plane with the dashing Jim Raynor on the side.

According to GameSpy, special films and paint were used to plaster Raynor's image and the Starcraft II logo on the side of a Boeing 747-400 and a Boeing 737-900. In addition, four Korean Air limousine buses will also sport new, StarCraft II designs.

The airline is hoping the campaign will help to market itself to younger people. "eSports is an established part of youth culture all around the world," said Yong-won Suh, executive VP of Korean Air. "We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."

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  • 1 Hide
    hundredislandsboy , 26 June 2010 06:34
    Will Crysis II also have planes? It's easy to put some paint on a plane to market new games. Now if you can get those babe booths to serve drinks on a flight, that's real marketing!
  • 1 Hide
    secranox , 27 June 2010 03:39
    hundredislandsboyWill Crysis II also have planes? It's easy to put some paint on a plane to market new games. Now if you can get those babe booths to serve drinks on a flight, that's real marketing!

    The people at crytek don't have the budget for this kind of advertising. Starcraft II and Blizzard are in an entirely different league.
  • 0 Hide
    x3style , 27 June 2010 04:55
    Blizzard has yet to make a title that isn't a blockbuster. Companies have yet to get to where Blizzard is some are going the right way like Bioware but they have a long way ahead to even reach Blizzards Quality etiquette.
  • Display all 5 comments.
  • 0 Hide
    x3style , 27 June 2010 04:56
    In comparison for game developers there is Blizzard and the rest. That's how it is at the moment.
  • 0 Hide
    hundredislandsboy , 29 June 2010 22:04
    input this URL:
    http://NoThreadHijackingPlease.csi (can't stand idiots)