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40% of European Smartphone Buyers Want an iPhone

By - Source: BGR | B 12 comments

Almost half of smartphone buyers in Europe are planning to buy an iPhone next.

Though the number of Android handsets available on the market means there's no shortage of choice when it comes to smartphone shopping, it seems a huge number of European consumers want only one phone: Apple's iPhone. According to Yankee Group's European Mobile Users study, 40 percent of smartphone shoppers in Europe plan to go with the iPhone.

Yankee Group polled the opinions of 5,000 consumers and 2,250 employees and IT decision-makers across five European countries: France, Germany, Italy, Spain and the U.K. The study found that 40 percent of consumers who intend to buy a smartphone as their next mobile device will choose an iPhone. Android-based devices come in second with 19 percent, followed by BlackBerry with 17 percent. Nokia came in last, just behind RIM, with 15 percent.

"These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal," said Declan Lonergan, research VP at Yankee Group. "The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace."

The full results of Yankee Group's poll will be released next month.

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  • 1 Hide
    Anonymous , 25 June 2011 04:25
    I suspect a lot of this is down to the 'look what i can afford' aspect of it.
  • 1 Hide
    Anonymous , 25 June 2011 04:53
    my next phone will be the samsung galaxy s2, iphone, pffff
  • 3 Hide
    Gatsouk , 25 June 2011 05:36
    EPIC FAIL!!! OK, so someone has done a poll of 7.250 people. When you consider that the total population of Europe is around the 850 MILLION, it's kind of hard to say that 40% of the population will be looking at buying a iphone. Do some proper research before you make stupid comments!!!
  • Display all 12 comments.
  • 4 Hide
    dillyflump , 25 June 2011 06:31
    Theres hope after all for europe. 60% of people do not want a crappy iPhone. Things are looking up. lol
  • 0 Hide
    guanyu210379 , 25 June 2011 13:54
    Yup! That many people in Europe want iPhone. That is the reason, if think back, of the extremely hight price of iPhone in Europe compared to other places on earth.
    iPhone 3 had hit the price of over €900 several years ago, and the Europeans still bought them. (note: in US, it was somewhere around US$500-600 (€400-500))
  • 0 Hide
    klimax , 25 June 2011 14:33
    GatsoukEPIC FAIL!!! OK, so someone has done a poll of 7.250 people. When you consider that the total population of Europe is around the 850 MILLION, it's kind of hard to say that 40% of the population will be looking at buying a iphone. Do some proper research before you make stupid comments!!!


    Right. Sample of this size of be good at most for small country like Czech Republic... if at all.
  • 0 Hide
    Silmarunya , 25 June 2011 15:34
    GatsoukEPIC FAIL!!! OK, so someone has done a poll of 7.250 people. When you consider that the total population of Europe is around the 850 MILLION, it's kind of hard to say that 40% of the population will be looking at buying a iphone. Do some proper research before you make stupid comments!!!


    Ever took an elementary statistics class? Sample size is irrelevant, as long as it is large enough to be completely random (people of all ages and all genders in all countries of the EU). That's possible with a 7250 sample size. Reliable studies in Europe or the US can already be done with as little as 1000 participants if the researches wants to.

    Oh, and 850 million? They only interviewed in France, Italy, Spain, Germany and the UK, so the total population is closer to 250 million.
  • 0 Hide
    doive1231 , 25 June 2011 16:35
    2,250 employees are not likely to be children or the elderly who make up a large proportion of Europe so the poll is skewed.
  • 1 Hide
    Gatsouk , 25 June 2011 17:55
    Quote:
    Ever took an elementary statistics class? Sample size is irrelevant, as long as it is large enough to be completely random (people of all ages and all genders in all countries of the EU). That's possible with a 7250 sample size. Reliable studies in Europe or the US can already be done with as little as 1000 participants if the researches wants to.

    Oh, and 850 million? They only interviewed in France, Italy, Spain, Germany and the UK, so the total population is closer to 250 million.


    One BIG EPIC FAIL for you as well...
    Heres two things for you, stats don't mean jack unless you include a decent size sample relevant to the total number you are looking at! Yes you can say that it is a decent sample size, however I would beg to differ that 7250 is a decent sample amongst 250million. That's like walking down a street with 100 people in and asking just 2 in it. I think you would fail your elementary class if you did.

    Also you should say statistically 40% of people in Europe would like an iphone next.. Not 40% DO want one, like the article is implying. Didn't you take elementary grammar!!!

    Another thing is like you have said they did the interview in only 5 countries. Well last time I looked Europe is currently made up of 47 countries. So again why make generalisations and say 40% of Europe!
    And before you come back and state that they have asked people in the most populated areas of Europe, I think there are plently of people in countries like Poland, Ukraine, Netherlands, Turkey, Portugal that should also have been included. Again, the article has made generalisations about things without going across the board.
    This is just another article supposed to make people believe the hype that is Apple!!!
  • -1 Hide
    Silmarunya , 25 June 2011 18:06
    GatsoukOne BIG EPIC FAIL for you as well...Heres two things for you, stats don't mean jack unless you include a decent size sample relevant to the total number you are looking at! Yes you can say that it is a decent sample size, however I would beg to differ that 7250 is a decent sample amongst 250million. That's like walking down a street with 100 people in and asking just 2 in it. I think you would fail your elementary class if you did.Also you should say statistically 40% of people in Europe would like an iphone next.. Not 40% DO want one, like the article is implying. Didn't you take elementary grammar!!!Another thing is like you have said they did the interview in only 5 countries. Well last time I looked Europe is currently made up of 47 countries. So again why make generalisations and say 40% of Europe!And before you come back and state that they have asked people in the most populated areas of Europe, I think there are plently of people in countries like Poland, Ukraine, Netherlands, Turkey, Portugal that should also have been included. Again, the article has made generalisations about things without going across the board. This is just another article supposed to make people believe the hype that is Apple!!!


    Using Europe in the title is indeed misleading.

    However, your '2 people out of 100' is wrong. Statistics isn't like regular mathematics: 50 out of 100 is statistically relevant, 1 out 2 isn't, yet these are mathematically equivalent expressions.

    Assuming all demographics (age, gender, race, socio-economic position,...) are equally well represented, 7250 is a very viable sample size.

    People often make the mistake of thinking that in order for a poll to be relevant, a certain % of the population needs to be interviewed. That's not needed, thanks to the many tools provided by (soundly applied) statistics.
  • 1 Hide
    princeofdreams , 27 June 2011 18:32
    You are bickering over silly things, I do statistics for a living, and yes the sample size is adequate but it does not mean the survey is fair, nor do we have any indication what or how it was asked,

    For example if the question was:- Would you consider buying an iPhone the next time you upgrade you computer? it will skew the result, many will consider, does not mean they will buy.

    Nor do we know where the sample/target audience was acquired, if they contacted people through an Apple site or magazine for example this again would skew the bias

    Without knowing the specific questions, where the target demographic was sourced the survey results can not be taken seriously, it would also help to know who commissioned the survey, it tends to point to the bias that way :) 
  • 0 Hide
    potatolord , 27 June 2011 19:48
    7,250 is a pretty decent sample size. As princeofdreams says, the questions and methodology are probably the key things here...

    It would be worth knowing whether there is historical data showing this 40% preference and whether 40% (for example) of smartphone purchases in the past were Iphones. That might indicate how expressed preferences and purchases correlate.

    Of my friends and work colleagues *(smaller sample size than 7,250, admittedly), most (nearly all) of them seem to be after Android phones at the moment.

    I've got a Nokia N8 (a big camera with a phone stuck to it), so don't much care either way.