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Microsoft Tells Gmail Users They're Being 'Scroogled'

By - Source: MarketingLand | B 5 comments

Microsoft is back to warning users away from Google.

Back in November, Microsoft launched an aggressive marketing campaign attacking Google's credibility with regard to providing product search results. Titled, "Don't Get Scroogled," the ad explained that product search results are presented by Google not just by relevance, but are also impacted such as payments by merchants. Now the company is bringing back the 'Scoogled' campaign. This time, however, the company is targeting Gmail.


MarketingLand reports that Microsoft's latest Scroogled stunt involves a survey that was given to over 1,000 adults between February 1 and February 4. The survey in question asked respondents how they felt about their email provider scanning the contents of their email in order to provide them with targeted ads. For those not aware, Google does this. 

"Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads," Microsoft writes on "And there’s no way to opt out of this invasion of your privacy," the company says, adding, " is different—we don’t go through your email to sell ads."

Microsoft goes on to say that a user's email is nobody's else business but that Google doesn't feel that way.

"Even if you’re not a Gmail user, Google still goes through your personal email sent to Gmail and uses the content to sell ads," Redmond says, again, encouraging users to try Outlook.

This campaign is online at but Microsoft is also planning print ads in newspapers.

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  • 0 Hide
    mactronix , 8 February 2013 05:50
    Ghostery is your friend
  • 1 Hide
    Anonymous , 8 February 2013 05:53
    I find it funny when people express outrage upon finding these things out. I mean did they never stop and think how Google offers all their consumer services free of charge? If you can't see how you're paying for a product, you are the product.
  • 1 Hide
    oliverstirling , 8 February 2013 15:34
    Ah, another classsic Tom's typo:

    "This campaign is online at but Google is also planning print ads in newspapers."

    I'm pretty sure Google won't be publishing one of their competitors ad campaigns, especially as it's targeting Google specifically
  • Display all 5 comments.
  • 0 Hide
    mactronix , 8 February 2013 18:02
    just a bit ironic that Tom's of all people should be reporting this as well

  • -1 Hide
    Dandalf , 8 February 2013 19:13
    So Microsoft, does this mean you will provide transparency reports on how many times governments have requested user info from you? And how many times you've provided it?

    Like google does, anually?