Repak Recycling Online Marketing Initiatives

In a bid to reach a younger generation, Repak Recycling has launched a new fleet of online marketing schemes in Ireland.

Repak has started its own bebo profile and hope to encourage people to recycle over 1600 tonnes of used packaging over the course of recycling week (1st to 7th October, everyone). Although it’s difficult to say whether Repak’s bebo page will be successful. With such comments as "omg recyclin is soo sexy" and "c)ool r)ecycle a)nd p)ay ur money towards its funding" it looks like Repak are a little short on the money this time.

Along with the bebo profile, Repak is also hosting what appears to be a more well recieved idea among the younger generation, the “Blinged Bring Banks” campaign. Photographs of the Blinged Bring Banks and details for entering your own are available from Repak’s bebo homepage and videos will be posted on youtube showing the development of the project from start to finish. Selected Blinged Bring Banks will be placed in prominent locations around Dublin City.

The company is also running a blog over the course of recycling week to keep recyclers updated and allow them to exchange tips on recycling as well as discuss issues.