Collaboration between TfL and Recyclebank wants to reward the walkers and cyclers among us.
We don't need to be told that walking is good for us and that we should make an effort to do it as much as possible, but we're probably not the only ones that could do with reminding of that fact every now and again. Better yet, there's an app that will actually reward us for using what nature gave us to get around.
Re:Route is an app that aims to reduce pollution, ease congestion, and boost fitness levels by encouraging Londoners to walk or cycle. The app helps you plot your journeys from A to B and rewards you for the parts you make on foot or by bicycle. When routing your journey, the app will incorporate Barclays Cycle Hire bikes and public transport as well as walking and your own personal bicycle (if you have one). At the end of your route, Re:Route will award you points and detail the number of calories you've burnt as well as the amount of CO2 you've saved.
Of course, while these details (and indeed the points) might make us feel warm and fuzzy inside, it's always nice when stuff like that translates to real life rewards and the company behind Re:Route is no stranger to this theory. Recyclebank will let you cash in your saved up points for any of the rewards it has listed on its site, which range from money off at M&S, to meal deals at Cineworld.
The app is available through iTunes for iOS and Recyclebank is promising a version for Android soon. The company is also hoping to make Re:Route available the whole country in due course.