Radiohead's In Rainbows download results are in
Radiohead gave its fans the decision to pay as much or as little as they liked for the bands new album. Now it’s time to see if Radiohead’s plan to ditch the record company middleman has done them any favours in the long run.
Turns out only a measly 38 percent of fans worldwide paid for the download of the album with 62 percent downloading it for free. 40 percent of US fans paid for the download compared to 36 percent of fans elsewhere.
The average price paid per download worldwide for the album was a repectable $6 (£2.90) although when you divide in the downloaders who chose to download the album for free this comes down to a tiny $2.26 (£1.07).
US fans were the most generous and forked out an average of $8.05 (£3.85), compared to the $4.64 (£2.22) anyone else in the world paid.
Of those who were willing to take out their card and pay, 17 percent paid under $4 (£1.90) although 12 percent did pay between $8 and $10 (£3.80 - £5.71) or roughly the price of an album on iTunes.
So where does this leave Radiohead ? As far as we’re concerned 40 percent of the world is big enough percentage to be impressive. I mean, the band gave everyone the option of having the album for free and then showed us that 40 percent of their fans aren’t cold heatless moochers. Bravo Radiohead !
Although, other artists should be careful. Radiohead have a fanbase of millions, which they have built up over a long period of time. Artists who try to pull a stunt like this who don’t have as many fans could see the whole thing fall on it’s face.
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This is a complete narrow-minded analysis of the numbers…I’m between the people that downloaded without paying. I’ve all the Radiohead cd’s(a much more) and I’ve all of them backup in my HD in lossless format, MP3 is just not enough for me and I just wanted to listen to the record….I’m pretty sure there’s lot’s of other people in THE REST OF THE WORLD (sick!) in the same condition…this was a great initiative by Radiohead.