Las Vegas (NV) - We rolled around the Philips CES booth today and found a lot of interesting-looking stuff, including the company’s much touted "design collection" form factor and a TV that can produce a 3D picture without the need for nerdy glasses.

Slideshow : Check out the Philips booth from CES 2008...

At its CES press conference earlier this week, Philips seemed motivated to capture the attention of the less tech-savvy crowd, instead focusing on design and "easy to use" products.

At the heart of its showing this year is its "design collection", a new mold for an entire line of HDTVs. Instead of the regular "black box" design seen widely throughout the industry, Philips has created a form factor that adds a spot of originality to the set.

The overall shape of the TV is more like an oval, with rounded edges. There is also a dual color scheme to it, with the main black frame surrounded by a clear plastic lacing.

The other real notable thing was actually a product that Philips has had out for a while but has expanded on it. The company has a line of 3D HDTVs. By exposing tons of micro lenses on the screen, it is able to produce realistic video and images with stunning depth.

It’s really a sight to behold, especially on Philips’ new massive video wall that employs this technology. It literally was like being at a 3D movie but without the glasses.

Right now these are used exclusively as commercial products as digital signage, predominantly in Europe, but a product manager on site told us Philips is looking into bringing it into a more consumer-ready market. Of course, the reason they’re holding back for now is that there is no readily available content that would plug-in-and-play with the technology. Right now a display of around 27 inches costs well over $10,000.