Free food for those that embrace NFC.
We're told that NFC is the payment method of the future and though significant efforts have been made in the last year to make the technology more accessible to people around the UK, it's not exactly in widespread use. In an effort to further encourage people to use their phone as a wallet, Orange has teamed up with restaurant chain Eat for a programme called Quick Tap Treats.
The deal is the UK's first mobile contactless retail reward scheme and will allow Orange Quick Tap users to receive a free treat at any of Eat's 110 locations (excluding airports and kiosks) every day. Users earn their treat by scanning a specially-designed poster with their NFC-equipped mobile phone and then playing a game that will reward them with a free snack. Right now, Quick Tap Treats includes the following snacks (with more to be added over time):
- Free Ham & Cheese Baguette
- Free Small Coffee
- Free Porridge
- Free Fruit
- Hot Drinks Upgrade (small to big)
- Free Mash & Gravy with any Pie purchase
- Breakfast Bacon upgrade (small to big)
- Soup Upgrade (small to big)
"Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with you mobile on Orange," said Pippa Dunn, chief marketing officer at Orange UK.
The Quick Tap Treats app will be downloadable from Orange World and BlackBerry, Android and OVI app stores, and the following Orange handsets support NFC: Samsung Tocco Lite, Samsung Wave 578, Samsung Galaxy SII, Blackberry 9900, Blackberry 9360, Blackberry 9790, Blackberry 9380, Acer LiquidExpress.